About Us
We are an experienced senior team of consultants led by Frank and Marie LaPlante, available to meet with you about the needs of your business.
Key successes
Led creation and launch of first-ever IoT “As a Service” bundled Hardware and Software offering with recurring revenue model within traditional brick and mortar global industrial distribution organization.
Led implementation of first-ever “AI Negotiating Engine” effort within organization, driving 7-figure incremental bottom line profitability within single business unit.
Recaptured $9M in lost revenue/market-share with select group of SMB customers via targeted customer loyalty program
Drove 200BPT BM% improvement with highest volume/lowest margin product line via ‘pull-through” campaign aimed at named, targeted customer accounts.
Drove $14M incremental revenue grab via demand creation strategy aimed at X-Functional, highly matrixed, global business which had never previously sold particular product set.
Implemented Marketing/Demand-Creation program for Networking Infrastructure. Program/Brand ultimately sold to Underwriter Laboratories for 7-figures. “Levels Program” ultimately turned into “Category” program for all Networking Infrastructure Cabling (Cat5, Cat6, etc)
Frank brings over 30 years experience in the global industrial IT and telecom industry. He brings a vast range of experience from holding multiple senior global and regional positions for industry-leading Industrial players.
Frank LaPlante
“Frank ran marketing for us at Anixter just as the networking market was beginning to explode. Working closely with engineers on our staff, industry standards committees and manufacturer partners, Frank literally helped create a new market for specialized datacom cables that connected these new networks.
Frank is exceptionally creative, energetic, and strategic thinker and he brought all of this to bear, generating excitement in a staid, pretty boring industry. The strategic marketing strategy proved highly successful. Anixter and our manufacturer partners (and even our competitors) sold tons of higher quality cable. And the industry and computer networks were better for it.”
frank@laplantepartners.com
Marie LaPlante
Key successes
Successfully elevated Orbitz to a household name in travel services by telling the Orbitz brand story through award-winning marketing campaigns, both off and online
Transformed educational toy company Learning Resources into a top toy brand on Amazon by instilling a “digital first” mindset culture internally, and utilizing digital media for external messaging to ultimately drive incremental revenue and profitability
Won over consumer segments for AT&T Wireless by creating a highly effective differentiated message for each, and successfully managed national launches of wireless internet and text messaging when they were newly emerging technologies
Helped global agencies like Ogilvy & Mather with direct-marketing strategies to serve diverse clients in consumer-packaged goods (CPG), finance, and technology industries
Marie is a results-driven marketing executive with experience in creating unique, differentiating brand strategies and engaging consumer communications for both B2B and B2C brands in technology, service, retail, and CPG.
marie@laplantepartners.com